TOPIC: Prevention & Education
OTHER KEYWORDS: Asian Americans, Heterosexual, Men, Women
TITLE: Culture and AIDS education: reaching high-risk heterosexuals in Asian-American communities
BIBLIOGRAPHY
Brown WJ. Culture and AIDS education: reaching high-risk heterosexuals in Asian-American communities. J of Applied Communication Res. 1992; 275-291.
SUMMARY
This article assesses the effects of culture in response to AIDS educational messages among high-risk heterosexuals in an Asian-American community. The research assesses the impact of AIDS educational messages on students' AIDS-related knowledge, concern, and interpersonal communication. Results indicate that respondents with an Asian cultural orientation are less concerned about AIDS and engage in less AIDS related interpersonal communication than respondents with a North American cultural orientation. Implications of these findings for developing effective AIDS educational programs for Asian-Americans are discussed as well.